Learn how to save 80% of your time and money by focusing on the right 20% of your market. 80/20 Sales and Marketing strikes a balance between business theory and actionable advice. It can help you save time, nurture your best leads, convert those leads to customers, and stay highly profitable along the way.
It’s for marketers, sales professionals, and entrepreneurs that want to get move value out of their sales and marketing efforts. It’s not about convincing all of your prospects to buy. Rather the book offers tips on how to stop selling to cold or unqualified leads, and how to focus on only your very best prospects.
The number-one author and world’s most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in “AdWords stupidity tax.” His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results.
Published By: Entrepreneur Press
Date Published: August 13, 2013