Blue Ocean Strategy Overview

Most industries are driven by cutthroat competition that results in a bloody red ocean of rivals fighting over shrinking profits. Blue Ocean Strategy offers a systematic approach to making the competition irrelevant. And it offers tools and frameworks that companies can use to create uncontested market space.

Blue Ocean Strategy Book Summary 

Who Should Read It

Marketers, founders, managers, or entrepreneurs that are interested in market strategy. It’s especially relevant for companies that need to differentiate themselves within a competitive industry. Such as those that are overly focused on benchmarking, customer segmentation, and outperforming the competition.

About the Authors

W. Chan Kim

Co-Director of the INSEAD Blue Ocean Strategy Institute and a Chair Professor of Strategy and International Management at INSEAD.

Renée A. Mauborgne

Co-Director of the INSEAD Blue Ocean Strategy Institute and a Chair Professor of Strategy and International Management at INSEAD.

Publisher Details

Published By: Harvard Business Review Press
Date Published: January 20, 2015
ISBN-13: 978-1591396192