Learn how to clarify your message so customers will listen. The StoryBrand 7-Part Framework uses the universal elements of storytelling to improve brand communication. It can transform the way you talk about who you are, what you do, and the unique value your business delivers.
It’s for marketers, copywriters, and founders that want to communicate the value of their business more effectively. It's not about presenting corporate history or a founding story. Rather, it's a simple process for explaining how a business fits within the customer’s story to convey the value that it provides.
Donald Miller has helped more than 3,000 businesses clarify their marketing messages so their companies grow. He's the CEO of StoryBrand, the cohost of the Building a StoryBrand Podcast, and the author of several books, including the bestsellers Blue Like Jazz and A Million Miles in a Thousand Years. He lives in Nashville, Tennessee, with his wife, Betsy, and their dogs, Lucy and June Carter.
Published By: HarperCollins Leadership
Date Published: January 1, 2018