Discover why certain products, brands, or ideas are talked about more often than others. The six principles of contagiousness reveal the science behind word-of-mouth and social transmission. They can be used by individuals, businesses, and organizations to craft contagious content.
It’s for marketers, social media managers, or anyone else interested in leveraging word-of-mouth or social transmission. It’s not about using paid ads or brand campaigns to spread a message. Rather it’s about making products, ideas, and content more contagious so they spread naturally.
Professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on.
Published By: Simon & Schuster
Date Published: March 5, 2013