Contagious Overview

Discover why certain products, brands, or ideas are talked about more often than others. The six principles of contagiousness reveal the science behind word-of-mouth and social transmission. They can be used by individuals, businesses, and organizations to craft contagious content.

Contagious Book Summary 

Who Should Read It

It’s for marketers, social media managers, or anyone else interested in leveraging word-of-mouth or social transmission. It’s not about using paid ads or brand campaigns to spread a message. Rather it’s about making products, ideas, and content more contagious so they spread naturally.

About the Author

Jonah Berger

Professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on.

Publisher Details

Published By: Simon & Schuster
Date Published: March 5, 2013
ISBN-13: 978-1451686579