Learn how to build an online content platform to reach and attract new customers. This book covers a six step formula for building massive online audiences. The approach can be effective for both new and established businesses that want to build a reliable engine for long-term lead generation.
It’s for entrepreneurs, leaders, marketers, and content marketing professionals interested in building an online audience. This approach is best suited to those willing to commit to a long-term strategy without the expectation of instant short-term results. For the right business, that is willing to put in the time and effort to execute the strategy, the payoff can lead to a dominant market position.
Joe Pulizzi is an entrepreneur, speaker, author, and podcaster. He's the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014 and 2015.
Published By: McGraw-Hill Education
Date Published: September 8, 2015