Conversational Marketing Overview

Nobody likes to fill out lead forms. They’re static and impersonal, they act like roadblocks for buyers, and the follow-up experience is terrible. The conversational approach to sales and marketing uses real-time messaging and chatbots to qualify leads, shorten your sales cycle, and provide a better user experience.

Conversational Marketing Book Summary 

Who Should Read It

Marketers, sales reps, business development reps, and anyone else interested in qualifying leads, shortening the sales cycle, and providing a more human buying experience. It’s most applicable to B2B companies, SaaS providers, and other businesses that value long-term relationships.

About the Authors

David Cancel

David Cancel is the Chairman and CEO of Drift, the world's leading conversational marketing and sales platform that helps businesses connect now with the customers who are ready to buy now. After just two years, the company has become one of the fastest growing SaaS companies of all-time and was named to the Forbes Cloud 100, LinkedIn Top 50 Startups, Entrepreneur's Top Company Cultures, Boston Business Journal's Best Places to Work, and SaaS Company of the Year by the NEVCA.

Dave Gerhardt

Dave Gerhardt is a B2B marketing leader, brand builder, and copywriter. As VP of Marketing, he's helped grow Drift from $0 to over eight-figures in revenue in just two years, and his work has been featured in 100+ news sites and publications, including Forbes, Fortune, Inc., Entrepreneur, TechCrunch, and Harvard Business Review.

Publisher Details

Published By: Wiley
Date Published: January 30, 2019
ISBN-13: 978-1119541837