Learn how to effectively market high-tech products and services to the mainstream market. This classic book explains why so many technology businesses fail to gain traction beyond early adopters. And how you can avoid their fate by following a proven strategy for selling to mainstream customers.
It’s for marketers, entrepreneurs, or founders that are selling high-tech products or services. It’s especially powerful for those selling disruptive solutions or discontinuous innovations. In other words, those that require customers to change their behavior in order to use the new technology.
Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Mohr Davidow and Wildcat Venture Partners portfolio and established high-tech enterprises, most recently including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace.
Published By: Collins Business Essentials
Date Published: November 24, 2020