Stalled growth is one of the most pressing challenges in business today. The growth hacking method helps companies achieve breakout results by building a culture of continuous experimentation. It’s an approach that applies to all levers of growth, including: user acquisition, activation, retention, and monetization.
It’s for marketers, managers, founders, or leaders that want to drive product or business growth. It doesn’t provide a silver bullet or marketing hack to instantly transform your results. Instead it provides a process for building cross-functional growth teams that create results through continuous experimentation.
CEO and founder of GrowthHackers.com, the number one online community for GrowthHackers with 1.8 million global users. Sean coined the term "growth hacker" in 2010 and is the producer of the GrowthHackers Conference.
A growth product manager at Facebook and a startup marketing veteran with more than 15 years helping early stage companies find traction and breakout growth. With his MBA from the startup school of hard knocks, and a passion for uncovering what makes some companies grow and others fizzle, Morgan puts his expertise in digital marketing to work for businesses of all kinds.
Published By: Virgin Books
Date Published: April 25, 2017