Hooked Overview

Learn how to create habit-forming products to increase user engagement. The Hook Model is a four-step process that many successful companies use to boost repeat usage of their products and services. This approach can help businesses better serve their customers through long-term engagement.

Hooked Book Summary 

Who Should Read It

It’s for marketers, product designers, and anyone else interested in creating habit-forming products. It’s not about simply adding more features or notifications. Rather, it’s a comprehensive approach for creating unprompted engagement, so users return to a product or service over and over again.

About the Author

Nir Eyal

Best selling author that has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Publisher Details

Published By: Portfolio Penguin
Date Published: November 4, 2014
ISBN-13: 978-1591847786