Inbound Marketing Overview

Traditional outbound marketing techniques are no longer as effective as they once were. People are getting better at blocking unwanted email, cold calls, and ads. Inbound Marketing is a guide to getting found via Google, blogs, and social media sites like Facebook, Twitter, Instagram, and LinkedIn.

Inbound Marketing Book Summary 

Who Should Read It

Marketers, leaders, and business owners interested in exploring inbound marketing strategies. While some of the content is starting to show its age, the book remains a solid introduction to modern marketing techniques. It will help you develop a strategy for attracting and converting quality prospects.

About the Authors

Brian Halligan

Co-founder and CEO of HubSpot, an inbound marketing company started in 2006.

Dharmesh Shah

Co-founder and CTO of HubSpot, an inbound marketing company started in 2006.

Publisher Details

Published By: John Wiley & Sons
Date Published: September 2, 2014
ISBN-13: 978-1118896655