Traditional outbound marketing techniques are no longer as effective as they once were. People are getting better at blocking unwanted email, cold calls, and ads. Inbound Marketing is a guide to getting found via Google, blogs, and social media sites like Facebook, Twitter, Instagram, and LinkedIn.
Marketers, leaders, and business owners interested in exploring inbound marketing strategies. While some of the content is starting to show its age, the book remains a solid introduction to modern marketing techniques. It will help you develop a strategy for attracting and converting quality prospects.
Co-founder and CEO of HubSpot, an inbound marketing company started in 2006.
Co-founder and CTO of HubSpot, an inbound marketing company started in 2006.
Published By: John Wiley & Sons
Date Published: September 2, 2014