Discover the six universal principles of influence. Learn how to use them to become a skilled persuader and how to defend yourself against them. This highly acclaimed book explains the psychology behind each principle and includes examples of them being used to effectively influence others.
Leaders, marketers, copywriters, and sales people interested in influencing others. Originally written to help readers identify and avoid common persuasion techniques, the book has become a classic for marketers and salespeople alike. And the author has since become an advocate for the responsible use of such methods.
He has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.
Published By: Harper Business
Date Published: December 26, 2006