Discover how classic products are made and marketed. This book explores the process required to create timeless, dependable solutions that find continued success over time. Topics include: the creative process, positioning, marketing, and how to build a platform as a perennial seller.
Entrepreneurs, founders, designers, producers, writers, developers, or anyone else interested in creating work that stands the test of time. Rather than relying exclusively on sales and marketing to drive continued success, perennial sellers focuses on creating products that drive their own adoption over time.
One of the world's foremost thinkers and writers on ancient philosophy and its place in everyday life. He is a sought-after speaker, strategist, and the author of many bestselling books including The Obstacle Is the Way, Ego Is the Enemy, and The Daily Stoic.
Published By: Portfolio
Date Published: July 18, 2017