Learn how to prepare others to be more open to your influence. This book explains how to direct focus and attention to create a “privileged moment” in which an audience or individual is more receptive to you. The secret isn’t in the message itself, but in the moment before the message is delivered.
Leaders, marketers, copywriters, and sales people interested in influencing others. The strategies covered in this book can be applied to face-to-face meetings, talks, presentations, websites, brochures, sales messages, and even the design of physical environments - like meeting rooms and retail stores.
He has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.
Published By: Simon & Schuster
Date Published: September 6, 2016