The sprint is Google Ventures’ unique five-day process for answering crucial questions through prototyping and testing ideas with customers. It’s a “greatest hits” of business strategy, innovation, behavioral science, design, and more—packaged into a step-by-step process that any team can use. It’s perfect for businesses dealing with: high stakes challenges, tight time deadlines, or a loss of project momentum.
Founders or team leaders interested in rapid prototyping of products, services, or experiences. If your team needs to solve a big problem, break out of a rut, or make quick progress on a project - this approach may be a great fit. It’s also a great way for investors to quickly validate potential investments.
For nearly 15 years, John was a designer for technology companies. At GV, he helped develop the design sprint process and worked with close to 200 startups, including Uber, Slack, Flatiron Health, Pocket, Foundation Medicine, One Medical Group, and Nest.
Jake spent ten years at Google and Google Ventures, where he created the design sprint. He has coached over 150 companies on the process, including teams at Slack, Uber, the New York Times, and LEGO. He lives in San Francisco with his wife and sons.
Published By: Simon & Schuster
Date Published: March 8, 2016