Discover the twenty-two universal laws that govern marketing success. Learn how to create an effective marketing strategy by leveraging the laws in your favor. And avoid common pitfalls that can waste the valuable time and money of those that violate them.
Founders, entrepreneurs, or marketers interested in brand positioning and marketing strategy. While many of the business examples in the book are dated at this point, the lessons remain applicable today. It’s a short book that every marketing enthusiast should read at least once.
A legendary branding strategist, bestselling author and originator of the concept of Positioning.
Jack Trout is the president of Trout & Partners, a marketing firm with offices in 14 countries. The author or coauthor of numerous bestselling books, Jack Trout is responsible for the freshest ideas in marketing in the last 20 years.
Published By: HarperBusiness
Date Published: March 27, 1995