Learn how to sell ideas, products, or services to a skeptical public. The Language of Trust explains how to build trust with prospects, clients, and customers by communicating with them on their own terms. You’ll learn what words to use, what words to lose, and how to structure your message to overcome skepticism.
It’s for founders, leaders, marketers, public relations managers, copywriters, or anyone else that needs to communicate important information to a skeptical audience. It can help communicators deal with public relations nightmares, social media firestorms, or simply selling the benefits of a product or service.
One of corporate America's leading communications and research strategists. As CEO of maslansky luntz + partners, he advises Fortune 500 corporations, industry associations, major litigation practices and non-profit organizations on what to say, how to say it and, most importantly, why it matters.
Published By: Prentice Hall Press
Date Published: May 3, 2011