It's time to stop wasting money on ads and tactics that won't pay off in the long run. This book will teach you how to identify your best prospects, position your offerings, build trust with your market, and grow your business by providing real value to your customers. It’s a call to return to sound marketing strategy.
It’s for marketers, founders, or anyone else that seeks to create meaningful change with their products, services, or ideas. It’s most relevant for those that have a say in what they are offering and how it’s being marketed, as opposed to those restricted to promoting a fixed product with a pre established offer.
Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world.
Published By: Portfolio
Date Published: November 13, 2018