Traction Overview

Most startups end in failure. Almost all have a product to sell, but most fail because they don’t have enough customers. This book covers nineteen traction channels that startups can use to attract customers. And it provides clear advice on how to select and execute on the best traction channels for your business.

Traction Book Summary 

Who Should Read It

It’s for marketers, founders, or entrepreneurs interested in attracting customers to a startup. It’s especially valuable for teams that are overly focused on product development at the cost of marketing efforts. The book can help startups develop strategies for attracting customers early and ensuring product/market fit.

About the Authors

Gabriel Weinberg

CEO & Founder of DuckDuckGo, the Internet privacy company that empowers you to seamlessly take control of your personal information online, without any tradeoffs. Since 2008, Weinberg has grown DuckDuckGo from a self-funded operation out of his dusty basement into a business with over $25 million in revenue and 50 employees across multiple continents.

Justin Mares

Former Director of Revenue at Exceptional, a software company that Rackspace acquired for 8 figures in 2013. He has previously founded two startups (one acquired, one bust) and runs a growth meetup in San Francisco.

Publisher Details

Published By: Portfolio
Date Published: November 6, 2016
ISBN-13: 978-1591848363