Business & Marketing Strategy Books

High-level marketing strategy isn’t limited to marketing professionals alone.  Experienced entrepreneurs, founders, investors, and product managers understand that successful marketing starts well before a product or service has even been created. It’s often core to product inspiration and creation.

With that in mind, we’ve compiled a list of the very best business and marketing strategy books. Every marketer should be familiar with these titles, but they are also recommended reading for entrepreneurs, founders, investors, and product managers that are involved in business strategy.

Note that if you’re working in a startup, we have a list of the best marketing books for startups. It includes books that can have a greater impact at the early start-up phase of a new business.  However, once you move beyond that early stage, you’ll want to return to this list to take things to the next level.


Blue Ocean Strategy

Blue Ocean Strategy

By W. Chan Kim

(3.92 avg)

Most industries are driven by cutthroat competition that results in a bloody red ocean of rivals fighting over shrinking profits. Blue Ocean Strategy offers a systematic approach to making the competition irrelevant. And it offers tools and frameworks that companies can use to create uncontested market space.

The 22 Immutable Laws Of Marketing

Discover the twenty-two universal laws that govern marketing success. Learn how to create an effective marketing strategy by leveraging the laws in your favor. And avoid common pitfalls that can waste the valuable time and money of those that violate them.

Crossing The Chasm

Crossing The Chasm

By Geoffrey A. Moore

(3.99 avg)

Learn how to effectively market high-tech products and services to the mainstream market. This classic book explains why so many technology businesses fail to gain traction beyond early adopters. And how you can avoid their fate by following a proven strategy for selling to mainstream customers.

Hacking Growth

Hacking Growth

By Sean Ellis

(4.34 avg)

Stalled growth is one of the most pressing challenges in business today. The growth hacking method helps companies achieve breakout results by building a culture of continuous experimentation. It’s an approach that applies to all levers of growth, including: user acquisition, activation, retention, and monetization.

This Is Marketing

This Is Marketing

By Seth Godin

(4.30 avg)

It's time to stop wasting money on ads and tactics that won't pay off in the long run. This book will teach you how to identify your best prospects, position your offerings, build trust with your market, and grow your business by providing real value to your customers. It’s a call to return to sound marketing strategy.

Zero To One

Zero To One

By Peter Thiel

(4.21 avg)

Improving on an existing solution takes the world from 1 to n. Creating something brand new takes the world from 0 to 1. Zero to One is about how to build companies that create new things. Peter Thiel calls on entrepreneurs to build valuable businesses around such opportunities to build a better future for everyone.