High-level marketing strategy isn’t limited to marketing professionals alone. Experienced entrepreneurs, founders, investors, and product managers understand that successful marketing starts well before a product or service has even been created. It’s often core to product inspiration and creation.
With that in mind, we’ve compiled a list of the very best business and marketing strategy books. Every marketer should be familiar with these titles, but they are also recommended reading for entrepreneurs, founders, investors, and product managers that are involved in business strategy.
Note that if you’re working in a startup, we have a list of the best marketing books for startups. It includes books that can have a greater impact at the early start-up phase of a new business. However, once you move beyond that early stage, you’ll want to return to this list to take things to the next level.