The Best Marketing Books In 2020

Great marketing books often fall into one of three categories. They explain industry best practices, inspire us to take important action, or unlock entirely new opportunities we didn’t yet know existed. But the very best marketing books are those that manage to do all three things at the same time.

Such books have the potential to permanently change the way we think about marketing. Their impact can transform an important project, accelerate the growth of a business, and take our careers to a new level. And this in turn can unlock powerful opportunities in life for ourselves and those around us.

The following books are recommended for anyone that is serious about marketing in 2020. They cover valuable topics, including: human psychology, persuasion, word of mouth marketing, user acquisition, the creation of habit-forming products, building and maintaining trust in a skeptical world, and much more.


Contagious

Contagious

By Jonah Berger

(4.08 avg)

Discover why certain products, brands, or ideas are talked about more often than others. The six principles of contagiousness reveal the science behind word-of-mouth and social transmission. They can be used by individuals, businesses, and organizations to craft contagious content.

Hacking Growth

Hacking Growth

By Sean Ellis

(4.34 avg)

Stalled growth is one of the most pressing challenges in business today. The growth hacking method helps companies achieve breakout results by building a culture of continuous experimentation. It’s an approach that applies to all levers of growth, including: user acquisition, activation, retention, and monetization.

Hooked

Hooked

By Nir Eyal

(4.13 avg)

Learn how to create habit-forming products to increase user engagement. The Hook Model is a four-step process that many successful companies use to boost repeat usage of their products and services. This approach can help businesses better serve their customers through long-term engagement.

Influence

Influence

By Robert B. Cialdini

(4.22 avg)

Discover the six universal principles of influence. Learn how to use them to become a skilled persuader and how to defend yourself against them. This highly acclaimed book explains the psychology behind each principle and includes examples of them being used to effectively influence others.

Traction

Traction

By Gabriel Weinberg

(4.21 avg)

Most startups end in failure. Almost all have a product to sell, but most fail because they don’t have enough customers. This book covers nineteen traction channels that startups can use to attract customers. And it provides clear advice on how to select and execute on the best traction channels for your business.

Building A StoryBrand

Building A StoryBrand

By Donald Miller

(4.59 avg)

Learn how to clarify your message so customers will listen. The StoryBrand 7-Part Framework uses the universal elements of storytelling to improve brand communication. It can transform the way you talk about who you are, what you do, and the unique value your business delivers.

The Language of Trust

The Language of Trust

By Michael Maslansky

(4.17 avg)

Learn how to sell ideas, products, or services to a skeptical public. The Language of Trust explains how to build trust with prospects, clients, and customers by communicating with them on their own terms. You’ll learn what words to use, what words to lose, and how to structure your message to overcome skepticism.

Pre-Suasion

Pre-Suasion

By Robert B. Cialdini

(4.25 avg)

Learn how to prepare others to be more open to your influence. This book explains how to direct focus and attention to create a “privileged moment” in which an audience or individual is more receptive to you. The secret isn’t in the message itself, but in the moment before the message is delivered.

Blue Ocean Strategy

Blue Ocean Strategy

By W. Chan Kim

(3.92 avg)

Most industries are driven by cutthroat competition that results in a bloody red ocean of rivals fighting over shrinking profits. Blue Ocean Strategy offers a systematic approach to making the competition irrelevant. And it offers tools and frameworks that companies can use to create uncontested market space.