Great marketing books often fall into one of three categories. They explain industry best practices, inspire us to take important action, or unlock entirely new opportunities we didn’t yet know existed. But the very best marketing books are those that manage to do all three things at the same time.
Such books have the potential to permanently change the way we think about marketing. Their impact can transform an important project, accelerate the growth of a business, and take our careers to a new level. And this in turn can unlock powerful opportunities in life for ourselves and those around us.
The following books are recommended for anyone that is serious about marketing in 2020. They cover valuable topics, including: human psychology, persuasion, word of mouth marketing, user acquisition, the creation of habit-forming products, building and maintaining trust in a skeptical world, and much more.