Launching a new startup presents teams with many marketing challenges, including: finding potential customers, establishing a brand, testing product or marketing ideas, encouraging word-of-mouth referrals, and driving customer engagement with your product or service.
It helps to be familiar with some of the very best marketing books for startups, so this is a reading list to help you hit the ground running. Each of the following books gives readers an opportunity to adopt best practices, learn from other’s mistakes, and increase the odds of success.
Note: If your business has moved beyond the initial startup phase, you may want to explore a list of the top business and marketing strategy books. It can help you take an established company to the next level.