The Best Social Media Marketing Books

Social media marketing is about so much  more than simply learning the ins and outs of any given social platform. It’s about far more than keeping up with the latest trends, algorithm changes, or advertising options. And that’s because social networks are first and foremost about the people that use them.

Therefore, successful social marketing starts with understanding things like: human psychology, the science of social transmission, what causes some ideas to spread while others stall out, and how to communicate in a way that allows you to earn and maintain trust with people over time.

The books listed below will help you uncover powerful strategies to: become more persuasive, earn and maintain trust, create content that spreads naturally, and even create a social movement. Mastery even a handful of these ideas can have a massive impact on your business or career.


Contagious

Contagious

By Jonah Berger

(4.08 avg)

Discover why certain products, brands, or ideas are talked about more often than others. The six principles of contagiousness reveal the science behind word-of-mouth and social transmission. They can be used by individuals, businesses, and organizations to craft contagious content.

The Language of Trust

The Language of Trust

By Michael Maslansky

(4.17 avg)

Learn how to sell ideas, products, or services to a skeptical public. The Language of Trust explains how to build trust with prospects, clients, and customers by communicating with them on their own terms. You’ll learn what words to use, what words to lose, and how to structure your message to overcome skepticism.

Influence

Influence

By Robert B. Cialdini

(4.22 avg)

Discover the six universal principles of influence. Learn how to use them to become a skilled persuader and how to defend yourself against them. This highly acclaimed book explains the psychology behind each principle and includes examples of them being used to effectively influence others.

This Is Marketing

This Is Marketing

By Seth Godin

(4.30 avg)

It's time to stop wasting money on ads and tactics that won't pay off in the long run. This book will teach you how to identify your best prospects, position your offerings, build trust with your market, and grow your business by providing real value to your customers. It’s a call to return to sound marketing strategy.

Building A StoryBrand

Building A StoryBrand

By Donald Miller

(4.59 avg)

Learn how to clarify your message so customers will listen. The StoryBrand 7-Part Framework uses the universal elements of storytelling to improve brand communication. It can transform the way you talk about who you are, what you do, and the unique value your business delivers.

Pre-Suasion

Pre-Suasion

By Robert B. Cialdini

(4.25 avg)

Learn how to prepare others to be more open to your influence. This book explains how to direct focus and attention to create a “privileged moment” in which an audience or individual is more receptive to you. The secret isn’t in the message itself, but in the moment before the message is delivered.