Social media marketing is about so much more than simply learning the ins and outs of any given social platform. It’s about far more than keeping up with the latest trends, algorithm changes, or advertising options. And that’s because social networks are first and foremost about the people that use them.
Therefore, successful social marketing starts with understanding things like: human psychology, the science of social transmission, what causes some ideas to spread while others stall out, and how to communicate in a way that allows you to earn and maintain trust with people over time.
The books listed below will help you uncover powerful strategies to: become more persuasive, earn and maintain trust, create content that spreads naturally, and even create a social movement. Mastery even a handful of these ideas can have a massive impact on your business or career.