Social media marketing is about so much more than simply learning the ins and outs of any given social platform. It’s about far more than keeping up with the latest trends, algorithm changes, or advertising options. And that’s because social networks are first and foremost about the people that use them, not just the networks or platforms themselves.
Successful social marketing starts with understanding things like: human psychology, the science of social transmission, what causes some ideas to spread while others stall out, and how to communicate in a way that allows you to earn and maintain trust with people over time.
Below you will find a list of the best social media marketing books to read in 2020. They will help you uncover powerful strategies for becoming more persuasive, earning and maintaining trust, creating content that spreads naturally, and even creating a social movement. Mastering even a handful of these ideas can have a massive impact on your business or career.