Marketing techniques and tactics can evolve over time, but some things never change. As a result, a handful of classic marketing books have stood the test of time. Many of their lessons are as relevant today as they were when the books were first published many years ago.
Anyone serious about marketing should familiarize themselves with each of the books listed below. While some of the case studies and brand examples they contain may be dated at this point, most of the lessons and concepts they cover are timeless. And savvy marketers will easily be able to apply them in new and creative ways today.
At a minimum, it pays to be familiar with these books when networking or socializing with other marketers, founders, and managers. Not only because other people may expect you to have read them, but because they also create opportunities for discussion and social connection.