Timeless & Classic Marketing Books

Marketing techniques and tactics can evolve over time, but some things never change. As a result, a handful of classic marketing books have stood the test of time. Many of their lessons are as relevant today as they were when the books were first published many years ago.

Anyone serious about marketing should familiarize themselves with each of the books listed below. While some of the case studies and brand examples they contain may be dated at this point, most of the lessons and concepts they cover are timeless. And savvy marketers will easily be able to apply them in new and creative ways today.

At a minimum, it pays to be familiar with these books when networking or socializing with other marketers, founders, and managers. Not only because other people may expect you to have read them, but because they also create opportunities for discussion and social connection.



Influence

Influence

By Robert B. Cialdini

(4.22 avg)

Discover the six universal principles of influence. Learn how to use them to become a skilled persuader and how to defend yourself against them. This highly acclaimed book explains the psychology behind each principle and includes examples of them being used to effectively influence others.

Crossing The Chasm

Crossing The Chasm

By Geoffrey A. Moore

(3.99 avg)

Learn how to effectively market high-tech products and services to the mainstream market. This classic book explains why so many technology businesses fail to gain traction beyond early adopters. And how you can avoid their fate by following a proven strategy for selling to mainstream customers.

The 22 Immutable Laws Of Marketing

Discover the twenty-two universal laws that govern marketing success. Learn how to create an effective marketing strategy by leveraging the laws in your favor. And avoid common pitfalls that can waste the valuable time and money of those that violate them.

Blue Ocean Strategy

Blue Ocean Strategy

By W. Chan Kim

(3.92 avg)

Most industries are driven by cutthroat competition that results in a bloody red ocean of rivals fighting over shrinking profits. Blue Ocean Strategy offers a systematic approach to making the competition irrelevant. And it offers tools and frameworks that companies can use to create uncontested market space.

Contagious

Contagious

By Jonah Berger

(4.08 avg)

Discover why certain products, brands, or ideas are talked about more often than others. The six principles of contagiousness reveal the science behind word-of-mouth and social transmission. They can be used by individuals, businesses, and organizations to craft contagious content.