Top Psychology & Persuasion Marketing Books

A deep understanding of human psychology is like a superpower. It can help marketers, entrepreneurs, leaders, managers, and salespeople be more effective in countless ways. When it comes to marketing, it can help you make offers, pitches, content, and products that are more likely to be successful.

Of course, like any superpower, an understanding of human psychology can be used for both good or evil. Some inexperienced marketers will be tempted to manipulate people for short-term gain. But such an approach often leads to reputational damage and a clouded conscience.  Plus it’s not nearly as rewarding as creating a positive impact in the world.

Below is a list of some of the very best marketing books that relate to the topics of persuasion and human psychology. While some of the core ideas may overlap from book to book, each one contributes a unique and valuable perspective that is well worth your time to explore.


Influence

Influence

By Robert B. Cialdini

(4.22 avg)

Discover the six universal principles of influence. Learn how to use them to become a skilled persuader and how to defend yourself against them. This highly acclaimed book explains the psychology behind each principle and includes examples of them being used to effectively influence others.

Pre-Suasion

Pre-Suasion

By Robert B. Cialdini

(4.25 avg)

Learn how to prepare others to be more open to your influence. This book explains how to direct focus and attention to create a “privileged moment” in which an audience or individual is more receptive to you. The secret isn’t in the message itself, but in the moment before the message is delivered.

Never Split The Difference

Never Split The Difference

By Chris Voss

(4.63 avg)

People are crazy, irrational, impulsive, and emotionally driven animals. This book covers the psychological tactics and strategies needed to establish rapport, build trust, understand hidden motives, and ultimately to get a competitive edge in any discussion or negotiation. The ideas shared are most applicable to high value face-to-face negotiations, but also apply to casual communication as well.

The Language of Trust

The Language of Trust

By Michael Maslansky

(4.17 avg)

Learn how to sell ideas, products, or services to a skeptical public. The Language of Trust explains how to build trust with prospects, clients, and customers by communicating with them on their own terms. You’ll learn what words to use, what words to lose, and how to structure your message to overcome skepticism.

Contagious

Contagious

By Jonah Berger

(4.08 avg)

Discover why certain products, brands, or ideas are talked about more often than others. The six principles of contagiousness reveal the science behind word-of-mouth and social transmission. They can be used by individuals, businesses, and organizations to craft contagious content.