This is the first of two episodes focused on Traction by Gabriel Weinberg and Justin Mares. This one covers the book summary as published on ReadAmp.com while the next episode will include a discussion of the book.
Synopsis: Most startups end in failure. Almost all have a product to sell, but most fail because they don’t have enough customers. This book covers nineteen traction channels that startups can use to attract customers. And it provides clear advice on how to select and execute on the best traction channels for your business.
Who It's For: Marketers, founders, or investors interested in attracting customers to a startup. This is especially important for teams overly focused on product development or with a “if we build it, they will come” mindset. The book can help startups develop strategies for attracting customers early and ensuring product/market fit.