This is the first of two episodes focused on Building A StoryBrand by Donald Miller. This one covers the book summary as published on ReadAmp.com while the next episode will include a discussion of the book.
Synopsis: Learn how to clarify your message so customers will listen. The StoryBrand 7-Part Framework uses the universal elements of storytelling to improve brand communication. It can transform the way you talk about who you are, what you do, and the unique value your business delivers.
Who's It For: Marketers, copywriters, and founders that want to communicate the value of their business more effectively. It’s not about presenting corporate history or a founding story. Rather, it's a simple process for explaining how a business fits within the customer’s story to convey the value that it provides.