Episode 005 - Summary of Content Inc.

Episode 005 - Summary of Content Inc.

Readamp Marketing Podcast // September 26, 2019

This is the first of two episodes focused on Content Inc. by Joe Pulizzi. This one covers the book summary as published on ReadAmp.com while the next episode will include a discussion of the book.

Synopsis: Learn how to build an online content platform to reach and attract new customers. This book covers a six step formula for building massive online audiences. The approach can be effective for both new and established businesses that want to build a reliable engine for long-term lead generation.

Who It's For: Entrepreneurs, leaders, marketers, and content marketing professionals interested in building an online audience. This approach is best suited to those willing to commit to a long-term strategy without the expectation of instant short-term results. For the right business, that is willing to put in the time and effort to execute the strategy, the payoff can lead to a dominant market position.

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