This is the first of two episodes focused on The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. This one covers the book summary as published on ReadAmp.com while the next episode will include a discussion of the book.
Synopsis: Discover the twenty-two universal laws that govern marketing success. Learn how to create an effective marketing strategy by leveraging the laws in your favor. And avoid common pitfalls that can waste the valuable time and money of those that violate them.
Who It's For: Marketers, founders, or entrepreneurs interested in brand positioning and business strategy. While many of the business examples in the book are dated, the lessons remain applicable today. It’s a short book that every marketing enthusiast should read at least once.