This is the first of two episodes focused on The Language of Trust by Michael Maslansky. This one covers the book summary as published on ReadAmp.com while the next episode will feature a discussion of the book.
Synopsis: Learn how to sell ideas, products, and services to a skeptical public. This book explains how to build trust with prospects, clients, and customers by communicating with them on their own terms. You’ll learn what words to use, what words to lose, and how to structure your message to overcome skepticism.
Who It's For: Founders, leaders, marketers, public relations managers, copywriters, or anyone else that needs to communicate important information to a skeptical audience. It can help communicators deal with public relations nightmares, social media firestorms, or simply selling the benefits of a product or service.